News

Fidelity Bank’s newest branch opened at 3128 S. Seneca on Monday, April 10. This branch replaced the bank’s nearby location at 3101 S. Seneca. The newly constructed branch introduced Fidelity Bank’s new service delivery model, blending technology and personal service to help meet the changing needs of customers.

“Now, more than ever, people have a desire to bank when and where they want,” said Michele Kyle, Fidelity’s chief operating officer. “Consumer behavior is shifting to a preference for conducting routine banking transactions through online and mobile devices, while reserving trips to a branch for more involved business like account openings or consultation. Technology advances make this type of relationship a reality.”

Changes inside and out

The environment inside Fidelity’s new branch is designed around creating an optimal face-to-face banking experience. Visitors are greeted and served by a highly trained and knowledgeable Universal Banker, a new positon with Fidelity, who is prepared to help perform basic transactions, detailed account openings and everything in between. A mix of open collaborative spaces and more private areas ensure that customers conduct their business in the most appropriate environment. The branch also features tech bar stations where customers can learn about other services like mobile and online banking.

“This is more than just a pretty building,” said Joley Riley, Fidelity’s retail banking director. “Every inch was purposely designed and our staff highly trained to be able to make a visit to the branch a seamless, secure and comfortable experience.”

Interactive drive-thru banking

Fidelity has made improvements to their drive-thru banking as well. Interactive Banking Machines provide options of assisted transactions or self-service.  Located in an area separate from the main office, three lanes of Interactive Banking Machines connect customers via screen to a live interactive banker to assist with conducting transactions from the comfort of their car. Interactive Banking Machines can also be used as ATMs 24-hours-a-day.

“No more tubes and containers,” said Shane Stuhlsatz, Fidelity’s retail operations manager. “Nearly any transactions that a customer can currently do through a traditional drive-thru can be handled quickly and efficiently with Interactive Banking.”

Long term plans

Fidelity Bank plans to roll elements of this new retail banking model out to all of its locations in the Wichita, Oklahoma City and Kansas City areas. Within the next two years, all Fidelity offices and standalone ATMs will be replaced with Interactive Banking Machines. Additionally, the majority of offices will be remodeled and all staff will be re-trained as Universal Bankers.

“We talk all the time about helping our communities achieve progress,” said Aaron Bastian, Fidelity’s president. “It is time for our retail banking experience to move Bravely Onward.”