News
Fidelity Bank to Construct New Branch at Bradley Fair
1/28/2025
The following excerpt is from a Wichita Eagle article by Carrie Rengers published on Monday, January 27, 2025:
WONDERING WHAT'S GOING BEHIND THE FENCING AT 21ST AND ROCK ROAD? HERE'S THE ANSWER.
There’s a new — and familiar — business coming to the southeast corner of 21st and Rock Road where a gas station used to be at Bradley Fair.
Fidelity Bank is moving from its 21-year home on the back side of the lifestyle center along North Bradley Fair Parkway to one of the east side’s most-premier addresses.
“This really came about because we had the opportunity to move to my opinion the best marquee corner at Bradley Fair,” said Aaron Bastian, Fidelity president and CEO.
He said it’s an awesome space from which to serve customers, and the bank will have substantially better visibility, too.
Michelle Wolz, Fidelity’s director of consumer banking, called it “our new flagship branch of east Wichita.”
The new branch will be similar to the existing one in a lot of ways, though it will have a new look and feel along with a new color scheme.
Also, Wolz said there will be a more streamlined focus on the commercial experience, including a dedicated drive-through lane for commercial customers.